Friday, February 20, 2009

Kosher GPS

Insert random "Traffic is Heavy, Oh Vey!" joke here (Photo Courtesy of Jerusalem POST)

Geotechnology continues to conform to its users as it becomes more and more common place in our lives. There are those who constantly examine possible markets and tap them. One market that has recently been tapped is Orthodox Jews.

Mio Ma'amin ("Mio Believer") is a GPS unit full of Jewish restaurants, holy sites, prayers, and all other sorts of Kosher goodness. Only a male voice will be available (understandable for a religious group) while phone and internet features will not be (because um... probably some reason I did not learn in Sunday School).

It will be interesting to see if this is a successful product. An Islamic version complete with directions to Mecca for prayers could be a big saler worldwide.

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